how does your brand stack up

How Does Your Brand Stack Up?

In Leadership Resources, Strategy Resources by Brandt A. HandleyLeave a Comment

63% of Gen Z believes it’s important to work for an employer with shared values, and they have more access to information about brands than any generation before. As Gen Z becomes more and more active in the workforce, it’s important for employers to build a brand that resonates.

So–how’s your brand?

Here are some tips to create an employer brand that will attract top talent who will vibe (to use Gen Z terminology) with your mission:

  1. Define and communicate your unqie value proposition. To stand out in a crowded market, companies need to define their unique value proposition as an employer. What sets your organization apart from others? What is your company’s mission, vision, and core values? Communicate these throughout your company’s marketing and social channels. 
  2. Highlight the opportunities for growth, learning, and impact that your company offers. Millennials and Gen Z-ers want to make a difference and have a chance to learn and grow, so show how they can get that if they work for you!
  3. Cultivate a positive company culture. Want to attract top talent? Create an environment where they’ll thrive by promoting open communication, collaboration, and work-life balance. Encourage team building activities, recognize and reward employee achievements, and provide opportunities for personal and professional development. Make employees feel valued. 
  4. Showcase employee testimonials and ask for referrals. Prospective employees often seek insight into what it’s like to work at a company before making a decision. Featuring employee testimonials and asking your employees to send referrals for open positions can make that insight easier. Authentic stories from real employees who feel valued and like they are contributing something worthwhile add credibility to your brand and give potential candidates a glimpse into the opportunities and benefits they can expect.
  5. Leverage social media and build a strong online presence. Younger generations are incredibly connected, and social media platforms are powerful tools for showcasing your employer brand. Utilize your platforms to share engaging content about your company culture, values, and employee experiences. Regularly update your profiles, and make sure to engage with followers, respond to messages, and participate in industry conversations to demonstrate your company’s thought leadership.
  6. Invest in employee well-being and benefits. Companies that prioritize employee well-being and offer attractive benefits tend to be more appealing to prospective employees. Develop comprehensive wellness programs that support physical, mental, and emotional health. Offer flexible work arrangements, generous vacation policies, competitive compensation packages, and opportunities for professional development. Demonstrate that your organization values work-life balance and genuinely cares about the overall well-being of its employees.
  7. Really foster diversity and inclusion. Inclusivity is not only a moral imperative but also a competitive advantage. Companies that prioritize diversity and inclusion create an environment that welcomes individuals from all backgrounds and perspectives. Actively promote diversity in your recruitment efforts, ensure unbiased hiring practices, and provide equal opportunities for growth and advancement. A diverse and inclusive workforce not only attracts top talent but also fosters innovation, creativity, and higher employee engagement.

So, how does your brand stack up? Can prospective employees find cohesive, helpful information about your company and its values, or is it unclear what they might be signing up for when they work for you?

If you’re wondering how your brand might be perceived, ROI can help. We have talked to thousands of employees and hired for dozens of brands, and we can offer the insight you need to make sure your company isn’t missing out on top talent. 

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