Brad Wolansky is the Chief Executive Officer at Dover Saddlery, the largest multichannel retailer of equestrian products in the United States. Brad brings a wealth of leadership and experience to the business. His strengths in operational excellence, omnichannel marketing, product development, and over 30 years in retail both in the private and public sectors, coupled with his passion and drive to put the customer first, establishes Brad as a strong leader and mentor for growing brands.
In addition to Brad’s current position as Dover Saddlery CEO, he spent time as Chief Digital Officer at Performance Sports Group via Boston’s B2C Partners, President, Consumer Direct, and President, Fundraising as well as Chief Marketing Officer for Yankee Candle, part of Newell Brands. Prior to joining Yankee Candle, Brad was CEO of The Golf Warehouse for Redcats USA and spent over 10 years with The Orvis Company, managing catalog, and product development and most recently VP of Global E-Commerce. Brad was also Director of E-Commerce Merchandising for Wilson’s Leather, spent time at L.L. Bean, has engineered two start-ups, and for ten years ran a family-owned group of luggage and gift stores.
Dover Saddlery® brand riding apparel, equestrian wear, bridles, saddles and other tack is developed by riders, for riders. Leveraging nearly a half-century of equestrian expertise and world-wide contacts in the equestrian industry, product development teams at Dover Saddlery are able to offer just the right choices for you and your horse. Whether you compete at the international level, your local circuit, lesson weekly or simply enjoy leisurely rides, you can count on the Dover Saddlery brand for a full selection of products to outfit your horse and yourself in complete comfort and classic style. Every item is 100% satisfaction guaranteed.