According to a recent analysis involving 73,000 companies, only 4% of firms have managed to develop their SEO strategies for voice search. Given how any new avenue of digital transformation takes a while to gain momentum, this is not a surprise.
However, it is also important to bear in mind that every new piece of technology that influences how we communicate requires attention. Communication lies at the center of marketing, and if you don’t know how to reach out to your audience, how can you expect to convert them into customers? The same principle applies to voice search. The technology may not be mainstream yet, but when it is, it will go on to redefine many significant aspects of SEO strategies, and your middle-market firm needs to be prepared for this.
Make Your Content More Conversational
If you are looking to redesign your SEO strategies for voice search, the first thing you need to take a look at is your content. When a person runs a search using voice technology, they do it in a conversational manner. They will frame their queries in the form of a question, so your keywords need to be designed accordingly. For instance, long-tail keywords will become increasingly important for voice search. Avoid being too verbose in your content, as well. Instead, think like your audience and try to integrate a basic and natural tone.
Focus on Your Brand
Branding takes center stage with voice search. This is because voice search results are highly specific. When a person runs aVoice Search, they are not provided with pages upon pages of related search results. Instead, voice search technology such as Siri or Alexa filters the results to provide a user with the most relevant content. A strong brand identity goes a long way in such cases and can help you distinguish yourself. Consequently, you must focus on integrating your brand within your SEO strategy. If you fail to do so, ranking on voice search will be much harder.
Upgrade Your Website
If you want your middle-market firm to score a win in voice search, then upgrading your website is critical. There are two areas that will require particular attention here. Firstly, you need to make sure that your website is mobile-responsive. Currently, 20% of users use voice search through their mobile devices. Therefore, if your website is not mobile responsive, it will automatically be removed from the search results generated.
Secondly, make sure that your website does not load too slowly since speed can be important for a good SEO ranking. If your website is heavy on graphics, then it will take more time to upload on mobile devices. This will make it much harder for you to rank in voice search results, so make sure you optimize your website accordingly.
Let’s Sum It Up
Voice search is the future, and it is essential for middle-market firms to plan their digital marketing strategies accordingly. Here’s a quick recap of some of the things you need to keep in mind when redesigning your SEO strategies for voice search:
- Make your content more conversational
- Focus on the technical aspects such as developing a mobile-responsive website
- Integrate brand communication into your content
If you require advice on other digital marketing trends, then visit Go4ROI. Our team can help you identify and improve your existing online marketing strategies,enabling you to get the most out of your marketing budget.