Wiley Mullins

Wiley Mullins, Founder and President, Uncle Wiley’s Specialty Foods, Inc.
ROI Podcast Episode 259

In Faith-Based CEO Podcast Series, CEO Podcast Series by Brandt A. HandleyLeave a Comment

Wiley Mullins is the founder and president of Uncle Wiley’s Specialty Foods, Inc., a Fairfield, Connecticut-based firm that produces and markets Wiley’s “Healthy Southern Classics” seasonings and spices. A passion for southern cooking and a starting base of his grandmother’s recipes, combined with ten years of marketing expertise in the packaged food industry enabled Wiley to launch this business in 1992.  His goal was to introduce a healthy approach to preparing common foods.  He has expanded his product line and distribution network so that today Uncle Wiley’s are now sold in supermarkets across the country.

Wiley Mullins is a graduate of The University of Alabama and received a Master’s degree in Business Administration from The Fuqua School of Business at Duke University. After graduate school, he joined Procter & Gamble, Inc. Throughout his marketing career he has managed national brands including Vick’s VapoRub, Mott’s Apple Sauce, and Vick’s NyQuil.

Wiley’s newest venture is Table Telling™, a movement to bring American families collectively back to the dining table as one unit – sharing and passing on life lessons, discussing and exploring entrapments to avoid, familial history, nuances and expressions that’ll empower and intrigue younger generations.

We urge you to seriously consider bringing your family’s history back to your home via The Table Telling™ collection of fine porcelain dinnerware that feature beautiful artistic renderings that are certain to spark memories, conversation and storytelling from your history. Our first collection introduces settings and highlights that embody African American cultures. Future Table Telling™ collections will include representations from Jewish, Italian, Irish and Latino cultures. Take a look at our offerings and join us on the quest of making the dining table the “Heartbeat of the Home” once again!

About Uncle Wiley’s:
Uncle Wiley’s Inc.’s founder, Wiley Mullins grew up in a small northern Alabama town. He was introduced at an early age to locally garden grown fresh fruits and vegetables grown on nearby farms and family gardens. Although a large assortment of nature’s bounty was easily available, he was also exposed to less healthy cooking practices, including frying, and the addition of fats, sugar and fatty meats to his diet. “I grew up thinking corn, sweet potatoes and collards were good for me. What I didn’t realize was that if the corn was covered in butter and salt, the sweet potatoes were mixed with brown sugar and marshmallows, and the broccoli was drowning in cheese sauce. The positive benefits from consuming the fresh produce were overshadowed by caloric-rich, cholesterol-burdened and fatty ingredients that were often added to enhanced tast . It was what we were doing to them that made them unhealthy.” Eventually all of this unhealthy eating caught up with him. Twenty years ago, tipping the scales at nearly 300 pounds, Wiley realized he had to change the way he ate. But he didn’t want to forgo the flavors that he craved. Thus, Uncle Wiley’s Healthy Southern Classics Seasonings and Spices were created.


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