Victor Ho is the co-founder & CEO of Fivestars, a software startup on a mission to help businesses and communities thrive by turning every transaction into a relationship. 30 million people use Fivestars to get rewarded at over 13,000 local businesses with one rewards program. Local businesses use Fivestars to bring more customers into their stores. In 2017, Fivestars drove $2 billion in local commerce across its network. Fivestars has raised $105 million from HarbourVest, Menlo Ventures, Lightspeed, DCM, Y-Combinator, and others.
Prior to Fivestars, Victor worked at McKinsey & Company, where he helped build out cutting-edge loyalty and customer engagement strategies for premiere Fortune 500 brands. He started his career as an investment banker at Goldman Sachs, and holds three degrees from the University of California, Berkeley, where he triple majored in Industrial Engineering, Rhetoric, and Business Administration.
Victor Ho and his wife Jessica live in San Francisco and attend Reality SF church.
Victor and Matt began as top consultants at McKinsey, where they witnessed the power of customer loyalty programs and immediately understood why large companies pay millions of dollars to create them. They had a vision: make the power of a Fortune 500 customer loyalty program accessible to local businesses. Fivestars has gone from two guys in a garage to serving thousands of businesses across the country. In October 2021, Fivestars was acquired by global payments leader, SumUp.
Our values remind us that how we work is just as important as what we work on.
We each contribute our unique talents and with shared humility, we acknowledge that we rely on others for our success. We celebrate success and learn from failure as a team.
After they coded the initial product, Vic and Matt pounded the pavement day and night to get the company’s first 100 sales. Sometimes we must buckle down, be “warriors,” and outwork the competition to bring the company to another level.
We bring our authentic selves to work. That means not just showing our “good” side to each other but also revealing the places where we struggle. When we relate authentically, we build bonds of trust and support that make it possible to take risks.
Joy Every Day
When we live out our value daily, we find joy every day. If you ask Victor what he means by joy, it’s a very nuanced definition: joy emerges from a sense of belonging and fulfillment that is deep and meaningful, and it’s something that can be experienced during times of both struggle and success.