Leticia Latino-van Splunteren was born and raised in Venezuela by Italian parents, so she has always been exposed to a multicultural approach to life and business. When she graduated with a B.S. in Business Administration people assumed she would go straight into Neptuno, the company her father had founded in 1972 and that since then has engineered, manufactured and installed over 10,000 telecom towers in the Americas. However, she decided to take a different path instead. Leticia accepted a job offer from Merrill Lynch where she spent a few years learning about the financial industry. She left Merrill Lynch to move to the US in 1996 to pursue a dual degree Graduate Program at the University of Miami, where she graduated with an MBA in Investments and an MS in International Business. She then went on to land a job at Nortel Networks, one of the leading Telecom Infrastructure vendors at the time.
In 2001, she finally decided to go into the family business to help grow market share, create US presence and diversify the product line, all of which has been accomplished since Neptuno’s USA incorporation in 2002. In 2017, shortly after being named CEO of Neptuno USA, Corp she obtained the Women Business Enterprise National Council (WBENC) Certification for the company and also became part of the Wireless Infrastructure Association/Smart City Council National Task Forces.