Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and our unique voices to create purpose-driven business solutions, while being a positive force for change.
With a lifetime of experience on the client side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points both agencies and brands face, and that all actionable solutions must have a heartbeat and a conscience to truly make a difference.
He’s now stepped out from established leadership roles in previous companies to infuse his entrepreneurial spirit into his clients, while helping challenger brands compete against legacy brands as well as market leaders.
A leading business executive across industries, Brad has a diverse track record of success leading some of the world’s most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones — publicly traded, private, and private-equity backed.
Previously, he served in several client-side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally.
Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, and was extended a fellowship by Thunderbird Graduate School of Management. He also attended executive education courses at Harvard Business School. Brad served as an advisor on the Pamplin School of Business at Virginia Tech for nearly a decade. He has also been involved in a significant number of community roles in Arizona, including Greater Phoenix Leadership (GPL) and the Greater Phoenix Economic Council (GPEC), as well as industry association boards (GMA, CHPA, CPC)