Authenticity has become a bit of a buzzword but when you think of standout organizations in any industry, what you remember them for is likely their authentic nature and approaches. Showing your Middle Market firm’s “true colors” and staying strong with your ideals and beliefs can lead to tremendous customer and employee loyalty, increased revenue, brand awareness and company longevity.
While it sounds simple, it isn’t always easy. A lot of times as companies grow from startup to the Middle Market, they are so focused on products and services, meeting expectations, cutting costs, gaining efficiency and just keeping the lights on, that they don’t have time to focus on what it is they want to be known for and remembered by.
What’s To Gain By Being More Authentic
When you look at something abstract like authenticity, defining what it means for your organization and focusing on implementing it into your daily processes might seem difficult or like a waste of time, but there are real benefits to gain.
How To Focus On Authenticity For Success
Like most vitally important initiatives, authenticity must come from the top down and be pervasive at all levels. As the CEO or top leader of your organization, it starts with you.
As a leader, you demonstrate authenticity by:
From The Top Down
Obviously, you will lead by example and that will make ripples in your pond. But, to be truly effective, you need to not only demonstrate your authenticity as a leader but foster an air of it at every level of your Middle Market organization.
First, change your behavior to reflect your authenticity goals and values. Next, discuss it with your key leadership and find out how they feel about the changes you’ve made and what else they’d like to see. Direct them to take their authenticity initiatives to their leaders and teams and for it to continue to trickle down your organization.
Regularly ask for feedback and give employees easy ways to provide the feedback. Hold your leadership to high standards and work with them when they fall short. Don’t be afraid to show that everything isn’t always perfect and let employees become part of the solution when your Middle Market firm is struggling.
Work to cultivate authenticity for increased employee and customer loyalty, appreciation for your products and services and more open communication at all levels.
So what’s in the Mighty Middle Market for me? — get it right now at www.Go4ROI.com.