Position Title:
Vice President of Marketing
Client Company:
The Challenge
Essex Property Trust, a leading real estate investment trust (REIT), needed a Vice President of Marketing to lead and develop a high-performing team while driving a cohesive, multi-channel marketing strategy. The role required a seasoned executive with deep expertise in decentralized, multi-unit marketing, digital advertising, and customer lead generation, all while aligning marketing efforts with the property operations team.
Our Solution
ROI Executive Search leveraged our industry expertise and targeted search strategy to identify top-tier candidates with the right combination of leadership experience, digital marketing acumen, and multi-unit operational insight. Through a rigorous vetting process, we placed a 10+ year marketing executive with a proven track record in retail, hospitality, and marketing agency industries, ensuring a seamless cultural and operational fit.
The Results
- Successful leadership of an 8-10 person marketing team.
- Development and execution of a data-driven marketing plan generating 300,000+ qualified leads annually.
- Improved brand visibility through SEO, SEM, social media marketing, and content strategy.
- Strengthened alignment between marketing and property operations, enhancing lease sales performance.
“ROI Executive Search quickly identified the right executive who seamlessly integrated into our team. Their deep industry knowledge and hands-on approach made the process efficient and effective. We’re already seeing the impact of this great hire.”
– Senior Executive, Essex Property Trust